Game developer ZiMAD has teamed up with The Hunger Project to launch a special campaign across its mobile games in honor of World Hunger Day. The initiative, titled ‘Small Actions. Big Change.’, aims to raise awareness and support the fight against hunger through gameplay.
The campaign is being rolled out in two popular titles, Magic Jigsaw Puzzles and Domino. In Magic Jigsaw Puzzles, players have the opportunity to contribute by purchasing themed puzzle packs priced at $2, with $1 from each sale being donated to The Hunger Project. Additionally, a $125 annual subscription option is available, with half of the proceeds going towards the nonprofit organization.
Players engaging with Domino can also make a difference by purchasing a special offer that includes a themed skin and coin pack. For every purchase made, $1 will be contributed to The Hunger Project, further supporting the cause.
ZiMAD CEO Dmitry Bobrov emphasized the company’s commitment to collaborating with nonprofit organizations and participating in international awareness campaigns. Bobrov highlighted the importance of supporting humanitarian initiatives and integrating social responsibility into the company’s core values. He stressed the belief that businesses can play a pivotal role in driving positive change in society.
The president and CEO of The Hunger Project, Rowlands Kaotcha, expressed gratitude for ZiMAD’s dedication to utilizing its platform to raise awareness and funds for a better world. Kaotcha emphasized that ending world hunger is achievable and underscored the significance of investing in community empowerment alongside technical solutions.
According to Kaotcha, empowering individuals to believe in themselves unlocks the potential for transformative change within communities and beyond. Partnerships with companies like ZiMAD and the active participation of players during World Hunger Day are instrumental in realizing this vision of a hunger-free world.
By engaging in initiatives like this campaign, players not only enjoy gameplay but also contribute to a greater cause. The collaboration between ZiMAD and The Hunger Project exemplifies the impact that the gaming industry can have in driving social change and addressing global challenges.
Such partnerships highlight the evolving landscape of gaming, where developers are increasingly leveraging their platforms to raise awareness, drive social impact, and engage players in meaningful causes. Initiatives like this serve as a testament to the industry’s potential to be a powerful force for positive change in society.
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