Sushant Barua, also known as Manik, has been appointed as the National Creative Director – Art at Dentsu Creative Isobar, marking a significant addition to the agency’s creative leadership. Reporting to Sahil Shah, the President of Dentsu Creative Isobar, Barua will collaborate closely with Abhijat Bharadwaj, the Chief Creative Officer, and the broader leadership team to drive creative excellence and foster a culture of innovation within the agency.
Barua’s primary responsibility will involve spearheading the art and visual design aspects across the agency’s diverse clientele. His role will entail reshaping the agency’s design ethos, elevating visual craftsmanship, and exploring new dimensions of creativity throughout the customer journey. Emphasizing the delivery of groundbreaking initiatives, he will also mentor the agency’s expanding pool of design talent, playing a pivotal role in shaping the future generation of creative visionaries.
With a professional background spanning over two decades, Barua brings a wealth of experience and a portfolio brimming with insight-driven, award-winning campaigns executed at renowned Indian agencies. His creative prowess has been acknowledged at prestigious events such as Cannes Lions, Clio Awards, New York Festival Global Awards, Spikes Asia, Kyoorius Awards, Abby Awards, Effie APAC, and Effie India, in addition to being featured in Communication Arts.
This strategic appointment underscores Dentsu Creative Isobar’s commitment to delivering innovative, platform-agnostic creative solutions deeply rooted in cultural relevance, aimed at driving tangible business outcomes across the complete customer experience spectrum. It aligns with the overarching Dentsu Creative vision of ‘Transformative Creativity,’ emphasizing that creativity should transcend conventional advertising to effect meaningful transformations for brands, enterprises, and society.
Sahil Shah expressed his satisfaction in solving the puzzle of assembling components essential for building a modern creative agency, highlighting Barua’s exceptional leadership in the art domain. Shah commended Barua’s adeptness in managing clients and nurturing talent within the agency, underscoring his impressive track record across diverse platforms and media, adorned with a multitude of global and Indian accolades. Shah also expressed anticipation about the agency’s trajectory under Barua’s guidance, aspiring to deliver exceptional work for clients while fostering top-tier talent.
Abhijat Bharadwaj hailed Barua as a preeminent design thinker in the industry, expressing immense enthusiasm about his inclusion in the creative team. Bharadwaj characterized Barua as the missing link in their creative ecosystem, a visionary leader known for his world-class design acumen and ability to inspire teams to push creative boundaries. With Barua onboard, Dentsu Creative Isobar is poised to embark on a journey of groundbreaking creativity, propelling the agency to new heights.
Barua conveyed his excitement about the role, citing the prospect of collaborating with a vibrant, talented team driven by a passion for creating exceptional work. He acknowledged the infectious energy at Dentsu Creative Isobar and articulated his vision of leading by example, advocating for robust visualization, daring design thinking, and a heightened standard of creativity across the agency.