During the coronavirus pandemic, a surprising trend emerged – the rise of gradient jigsaw puzzles. Jigsaw puzzles, once considered a mundane family pastime, underwent a transformation, becoming a popular activity among various age groups, especially millennials. Social media platforms like Instagram and TikTok witnessed a surge in posts featuring jigsaw puzzles, with hashtags like #jigsawpuzzles and #puzzlesofinstagram garnering significant attention.
In this digital age, jigsaw puzzlers found solace in the analog pursuit of piecing together intricate puzzles. The act of assembling a jigsaw puzzle became more than just a leisurely activity; it evolved into a form of self-care. Millennials, known for embracing self-care practices, turned to puzzles as a means of relaxation and mindfulness amidst the chaos of daily life.
Thomas Kaeppeler, the president of Ravensburger North America, a renowned puzzle brand, noted the increasing popularity of puzzling, especially among millennials. Social media played a pivotal role in fostering a community of puzzlers who shared their progress and completed puzzles online, creating a sense of camaraderie and connection.
The allure of jigsaw puzzles extended beyond mere entertainment; it became a visual and tactile experience that appealed to individuals seeking moments of tranquility and focus. As the world grappled with the challenges posed by the pandemic, the demand for puzzles surged, with sales skyrocketing and notable figures like Ellen DeGeneres turning to puzzling as a way to pass the time indoors.
With the advent of social media influencers like Karen Kavett, who shared expert tips and reviews on jigsaw puzzles, the puzzle community expanded its reach and influence. Companies like Ravensburger and Areaware introduced innovative puzzle designs, including captivating gradient puzzles that captivated enthusiasts with their visual appeal and meditative qualities.
Areaware’s introduction of gradient puzzles, such as the iconic 1000 Colours puzzle by artist Clemens Habicht, marked a turning point in the puzzle industry. These puzzles, characterized by their unique color transitions, gained widespread acclaim and found a place in the homes of puzzle aficionados and art enthusiasts alike.
As the puzzle market evolved, newer companies embraced creative packaging and design elements to elevate the puzzle experience. Brands like Galison, Nervous System, and Inner Piece focused on creating puzzles that doubled as design objects, blending aesthetics with functionality to appeal to a discerning audience.
The language of self-care permeated modern puzzle branding, with companies emphasizing the calming and therapeutic aspects of puzzling. Amidst the uncertainties of the pandemic, engaging in activities like jigsaw puzzling offered a reprieve from anxiety and stress, fostering a sense of peace and mindfulness.
While the social dynamics of puzzling shifted due to the pandemic, the spirit of community persisted online, as enthusiasts shared their puzzle experiences and creations on platforms like Instagram. The trend of gradient jigsaw puzzles encapsulated a broader cultural shift towards seeking comfort, connection, and creativity in challenging times.
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